SMITH & HAWKEN® HOLIDAY FUNDRAISING CAMPAIGN: CELEBRITREES - Online Auction of Celebrity Designed Christmas Trees Benefits Keep America Beautiful
Novato, CA - September 23, 2008 - From October 15 through December 5, Smith & Hawken is holding an online auction of Christmas trees designed by actresses Julianne Moore, Brooke Shields, Angie Harmon and celebrity couple Eva Longoria Parker and Tony Parker to benefit Keep America Beautiful (www.kab.org). KAB follows a practical approach that unites citizens, businesses and government to find solutions that advance the core issues of preventing litter, reducing waste, and beautifying public spaces.
Smith & Hawken joined forces with celebrity stylist Robert Verdi who worked closely with each celebrity to come up with their own individual designs using Smith & Hawken ornaments, garlands, light strings and garden gear."Every celebrity that I called to participate in this fundraiser for Keep America Beautiful immediately said 'yes'," states Verdi. "The holidays are filled with unique traditions, celebrations and memories. Each one of these tree designs captures the essence of holiday warmth and the love of time spent with family and friends."
"This is such a great concept for a fundraiser, and with the A-list stars supporting it, Keep America Beautiful couldn't be more thrilled to be the chosen beneficiary," states Matthew M. McKenna, President and CEO of Keep America Beautiful. "The funds generated by this auction will help us in fulfilling our grassroots mission to build cleaner, greener, stronger communities nationwide."
To participate in the auction, bidders can go to SmithandHawken.com/Trees, pick their favorite tree and click on the "Bid Now" button. The auction winners will receive their trees in time for the holidays.
A listing of all products used on each tree will also be viewable online, so consumers can "get the look" of their favorite celebrity-designed tree.
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High Resolution Digital Images Available Upon Request
About Smith & Hawken, Ltd.
Smith & Hawken® is the premier authority in outdoor garden living, dedicated to providing products distinguished by authenticity, style and above all, fine craftsmanship. Smith & Hawken's products are sold across the country through 58 Smith & Hawken retail stores, its catalog, Internet site and select high-end independent garden centers. An exclusive line of branded products is also sold at all 1400 Target stores nationwide. Based in Novato, California, Smith & Hawken is a division of Scotts Miracle-Gro Company.
About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. With a network of nearly 1,000 affiliate and participating organizations, Keep America Beautiful forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. For additional information, visit www.kab.org.
